Бизнес-план (структура, содержание). Методические указания к разработке

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Название: Бизнес-план на английском языке

Автор:

Масуренков Владислав

Домашняя Лаборатория Компьютерных Исследований



E-mail: delki@chat.ru

Примечание: Написан мной и еще парой человек по курсу "Написание бизнае-плана". Правда 80% сделал я.



Rostov State University


Business plan

DelKI

consultation of computer and software
Made by:

Massourenkov Vladislav

Machno Olga

Tovstolutskaia Larisa
1998

Contens:


1. Mission Statement

3

2. Industry Analys

4

3. Marketing Plan

5

4. Expenses

6

5. Break-Even Analysis

9

6. Cash Flow Projektion

10

7. Organisation Plan

11



Mission Statement

Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recomendation for purchase of computer, protection and rescue computer viruses, teaching to computer's using, selling and installing programs, consultation about the computer's modernisation. The activity of firm will be distributed in Rostov region.

Main idea of our Firm: "We'll make computer easy for you". We'll help people to find themselves in the computer and software world. The basic technology: the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.
Industry Analysis
Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company "Vist" in 1996 has left 23 % in comparison with 1996.

About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.

The main competitors are "Informatika", "Computer-engineering" and "Gendalf".

Recently have been introducted internet-services and many new programs.

Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.

The greatest force has our main competitor "Informatika". It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.


Marketing Plan
The characteristic of our basic buyers:
















Forms of costs

Number

Cost of number

Total costs

Apartament




Rent

1

5000

5000

Total:







5000






Equipment




Computer table

4

715

2860

Office table

2

1500

3000

Working chair

6

600

3600

Customer chair

8

300

2400

Divan

1

1500

1500

Xerox

1

2300

2300

Cash desk

1

2000

2000

Journal table

1

420

420

Air-conditioner

1

3000

3000

Phone

2

250

500

Bookcase

1

650

650

Safe

1

5000

5000

Lavatory

1

5000

5000

Other software

1

10000

10000

Main computer

1

12000

12000

Working computer

4

6000

24000

Standart software

4

5000

20000

Total:







98230






Personel




President

1

5000

5000

Vice President

1

3500

3500

Sekretary

1

3000

3000

Total:







11500



Break-Even Analysis






















Fixed costs:

23000




Break-Even:

32000






















Sales

VC

FC

TC

Sales/p

Break-Even

0

0

23000

23000

0

32000




150

3300

23000

26300

7500

32000




200

4400

23000

27400

10000

32000




250

5500

23000

28500

12500

32000




300

6600

23000

29600

15000

32000




350

7700

23000

30700

17500

32000




450

9900

23000

32900

22500

32000




550

12100

23000

35100

27500

32000




650

14300

23000

37300

32500

32000




750

16500

23000

39500

37500

32000




850

18700

23000

41700

42500

32000




870

19140

23000

42140

43500

32000







Cash Flow Projection




Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec



Comulative

0

150

200

250

300

350

450

550

650

750

850

870



Begining Cash

200000

102730

132300

111630

92360

74490

47020

27350

21480

18410

18140

20670



Income





































Product Sales

0

7500

10000

12500

15000

17500

22500

27500

32500

37500

42500

43500



Equipment

66000

11000

0

0

0

11000

11000

0

0

0

0

0








































Expenses





































Rent and utilities

5000

5000

5000

5000

5000

5000

5000

5000

5000

5000

5000

5000

Office salaries

11000

11000

11000

11000

11000

11000

11000

11000

11000

11000

11000

11000

Print/Prom/Advertising

10000

10000

10000

10000

10000

10000

5000

5000

5000

5000

5000

5000

Office supplies

270

270

270

270

270

270

270

270

270

270

270

270

License

5000

0

0

0

0

0

0

0

0

0

0

5000

Product costs

0

3300

4400

5500

6600

7700

9900

12100

14300

16500

18700

19140



Total Cash out

31270

29570

30670

31770

32870

33970

31170

33370

35570

37770

39970

45410




Mountly in/out-flow

-97270

-33070

-20670

-19270

-17870

-27470

-19670

-5870

-3070

-270

2530

-1910



End Cash

102730

132300

111630

92360

74490

47020

27350

21480

18410

18140

20670

18760

Organisation Plan

Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.

The organisation structure of our Firm:


The president - Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and managment. At the enterprise will wotking with the basic organizational questions, advertising, marketing.

The vice-president - Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.

The secretary. Has higher education . Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts.

The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:


The personnel begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work.

For increase of quality of work participation of the personnel in the profit is planned.





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